Dec 3, 2004

The Politics of Exclusion

A Nov. 30 message from teacher, writer & bad-ass medical intuitive Caroline Myss summed up these times rather well, saying: "We are living through a collision of orbits--the old and the new, the Piscean and the Aquarian, the rule-by-division power paradigm and the rule-by-inclusion power paradigm on the horizon."

How predictable, then, was the controversy over the United Church of Christ's ad campaign the next day? That church's motto? "No matter who you are or where you are on life's journey, you are welcome here. Learn more about the United Church of Christ and find a church near you."

Ooooh--inclusion?--scary as Haloween!

The UCC's first 30-second television advertisement--part of the denomination's new, broad identity campaign--began airing nationwide on Dec. 1, stating that-- like Jesus--the United Church of Christ seeks to welcome all people, regardless of ability, age, race, economic circumstance or sexual orientation.

The ad has been accepted and will air on a mix of broadcast and cable networks, including ABC Family, AMC, BET, Discovery, Fox, Hallmark, History, Nick@Nite, TBS, TNT, Travel and TV Land.

But on the eve of the campaign's launch, negotiations with CBS and NBC broke down after the networks deemed the UCC's all-inclusive message as "too controversial."

Imagine how they'd deal with Big Mamas' Church. . .

3 Comments:

Anonymous Anonymous said...

As a member of Bridgeport UCC, I'm outraged. We've even thought of protesting in front of the local CBS or NBC stations.

-leslie.-
http://www.clevertitle.net

8:04 AM  
Anonymous Anonymous said...

Hi Ariel!
Nice to see your blog. I just got off the Big Mama's church site. What a great idea. Wish I was in Portland, maybe of few of us SoCal mamas could start an LA branch ... :)

1:37 PM  
Anonymous Anonymous said...

oops ...that last comment was from me. --Dewi Faulkner--

1:37 PM  

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